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System said to attack aging before it happens.
November 3, 2008
By: Jamie Matusow
Editor-in-Chief
Nu Skin Enterprises is incorporating Ageloc technology into its entire skin care lineup. According to the company, Ageloc not only slows a newly discovered age−causing enzyme at its source, but also demonstrates visible benefits in the form of smoother, brighter, more youthful−looking skin. Ageloc technology is the result of collaborative research from scientists at Nu Skin and Purdue University, and is designed to inhibit a newly identified age−related enzyme found on external cell membranes, including in the epidermis. Age−related NADH oxidase, or arNOX, is an internal free radical generator that increases in activity as you age. In a clinical study conducted with Stanford University, clinical graders concluded that study participants with higher levels of arNOX appeared an average of seven years older, while participants with lower levels of arNOX appeared an average of seven years younger. “Consumers in every economic category are spending money on anti−aging products, whether it’s for a $30 jar of cream or invasive treatments costing thousands of dollars, but no solution has yet to do what Ageloc technology offers,” said Ashok Pahwa, chief marketing officer at Nu Skin Enterprises. “We believe Ageloc technology will propel Nu Skin to the forefront of the anti−aging industry by attacking aging where it is happening, before you even see it. Our science is unlocking a secret to how you age.” This first−to−market anti−aging technology from Nu Skin is the result of more than six years of research and development. Ageloc employs a patent−pending ingredient blend to help diminish the negative visible effects caused by a newly discovered internal source of aging and offers a scientific explanation to why some people may look younger or older than their actual age. Revolutionary Ageloc technology will first be available in the reformulated Nu Skin Galvanic Spa Facial Gels. The Nu Skin Galvanic Spa System II is currently the company’s best−selling product line in several markets and has already demonstrated the ability to offer visible results of cleaner, firmer and more radiant skin in as little as five minutes twice a week. The addition of ageLOC technology to this core product lineup is a natural fit. “We believe that by slowing an inherent source of aging in the epidermis, the skin benefits are visibly obvious,” said Helen Knaggs, Ph.D., vice president of Nu Skin global research and development. “A recent consumer use study demonstrates the visible benefits of this strategy.”
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